Disney Fires Head of Records Unit

Underscoring its troubles building a stake in the rock music business, the Walt Disney Co. ousted Bob Pfeifer on Wednesday as president of its beleaguered Hollywood Records division.

Pfeifer, a former musician and talent scout, failed to rejuvenate the label since taking charge three years ago following the removal of his predecessor, Peter Paterno. After spending eight years and nearly $100 million, Disney has yet to score a major hit with any of its Hollywood label rock acts.

The Burbank-based entertainment giant has watched other start-ups--such as Interscope, Epitaph and Bad Boy Records--with less resources establish sizzling reputations by transforming unknown artists into superstars whose records sell multimillion copies.

While Disney has had great success in selling soundtrack albums, critics say it has had little success in rock music because its corporate culture is focused on the company’s image as a creator and distributor of wholesome family entertainment.

Pfeifer had nearly a year left on his contract. In a press release, Disney Chairman Michael D. Eisner said, “Bob and his team have been successful in creating a nurturing, artist-oriented environment at Hollywood Records. He leaves a far stronger business than the one he was named to lead.”