Crackdown Begins on Zoning Ordinance

In an effort to spruce up Whittier Boulevard, East Los Angeles residents are walking the streets with county staff members warning store owners to remove signs, banners and merchandise that violates county zoning laws.

Stores bearing flags and posters, portable signs, and sidewalk displays have been cited as part of an intensive effort to enforce the zoning ordinance and improve the appearance of the thoroughfare. Businesses with unenclosed auto repair areas and outside storage of tools and materials also will be cited.

About 250 businesses received notices in the first sweep two weeks ago, and about 50 stores received second warnings last Saturday, said John Longoria, an aide to Supervisor Gloria Molina.

Residents said they hope that enforcing the zoning laws will attract new businesses and boost efforts to revitalize the area.

“It just looks very trashy,” said resident Martha Cooper, who has walked door to door with zoning officials to tell store owners about the increased enforcement. “You get so depressed. Hopefully, we can get it cleaned up and back to the boulevard it used to be.”