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This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 77%

Children’s: 13%

Television: 4%

Exercise: 3%

Sports: 1%

Other: 2%

Theatrical Video Vendors

Year-to-date share of the theatrical video sales market through Oct. 12 and current top-selling theatrical videos:

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Company Share Current best-selling video Disney 23.29% Sleeping Beauty Warner Home Video* 22.34 Swan Princess: Escape ... MGM 6.59 Warriors of Virtue Turner Home Ent. 2.34 Long Kiss Goodnight Fox 11.77 Star Wars Trilogy Columbia 10.60 The Mirror Has Two Faces Universal Home Video 10.39 Liar Liar

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Market Leaders Oct. 6-12

Top video vendors, in percentage of sales in all categories:

Disney: 21.24%

Warner Home Video (1): 16.11%

Universal Home Video: 15.09%

Fox: 10.58%

Paramount Home Video: 8.81%

Columbia: 5.21%

*

(1) Includes MGM, HBO, Turner, New Line and Warner Vision

Source: VideoScan

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