Ad Ratings
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Visa reached more viewers in national network and cable sports programming than other advertisers did during the week of Oct. 6-12. Top-rated brands advertised during the week:
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Brand household rating* Ads shown Visa credit card services 305.2 80 Miller Lite beer 290.9 62 McDonald’s fast food 230.3 81 Wendy’s fast food 202.1 76 Burger King fast food 200.4 56 Radio Shack electronics 161.8 51 Budweiser beer 143.6 47 MCI Communications services 128.5 83 Coors Light beer 121.6 93 Ameritrade financial services 121.5 60
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* Each rating point represents 980,000 TV homes.
Sources: Nielsen Media
Research Monitor-Plus service
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