Where the Serve Meets the Surf
Leslie Earnest covers retail businesses and restaurants for The Times. She can be reached at (714) 966-7832 and at leslie.earnest@latimes.com
Meanwhile, Quiksilver Inc’s active-sport line, launched 18 months ago, is doing well, according to Chief Executive Bob McKnight. The tennis shorts--think board shorts with pockets--are a hit with young tennis players.
“The thing is, the kids were on the tennis courts wearing surf clothes anyway,” said Chris Ganz, a Quiksilver sales representative. “The kids don’t want tennis clothes, they want cool clothes.”
The Costa Mesa-based company is also selling its khaki Bermuda-style shorts and golf shirts in golf shops, with encouraging results.
“The stuff’s sold out everywhere,” Ganz said. “The kids went absolutely crazy for it.”
