Ad Agency Pulls Out of BofA Bidding

Lowe & Partners/SMS in New York withdrew from the contentious review for Bank of America’s advertising business over compensation issues. The $80-million to $100-million account went into review following the merger of North Carolina-based NationsBank and BofA. The new entity is called Bank of America. New York based-Bozell Worldwide, in partnership with Texas-based Temerlin McClain, is believed to be the only contender still in the running. Temerlin McClain handled NationsBank’s account. Deutsch LA created ads for the old BofA.