Experian Deals for Piece of Internet Marketer Intellipost

Orange-based Experian, a direct marketing and credit reporting firm, said Tuesday that it has acquired a 19.9% interest in Internet marketer Intellipost.

In exchange for the investment, Experian gave San Francisco-based Intellipost its “rewards” program, which gives incentives to consumers who visit and use services on particular Web sites.

Further financial details of the deal were not disclosed.

Experian is a subsidiary of Great Universal Stores PLC, an British holding firm that includes home shopping, retail, property investment, finance and information services businesses.