BofA Deposits Account With N.Y., Texas Firms
From a Times Staff Writer
BankAmerica, the North Carolina-based banking giant formed by the merger of NationsBank and Bank of America, on Wednesday handed its $80-million to $100-million advertising account to New York-based Bozell Worldwide and its sister agency, Temerlin McClain. Texas-based Temerlin McClain handled NationsBank’s account.
