For Online Shoppers, Fraud Is Sometimes a Keystroke Away

Online shopping is becoming more popular, especially around the holidays. Many prefer clicking a mouse to braving the crowds at the malls. And some recent studies have found that online firms charge lower prices than regular retailers on certain types of merchandise. But experts warn that consumers need to enter cyberspace cautiously. Here are some tips for shopping on the Internet:

* Obtain and verify contact information, including street address and telephone number, from any prospective seller.

* Steer clear of e-mail solicitations.

* Make sure credit card transactions are encrypted (put into code or scrambled) before they’re transmitted online. Both Netscape and Microsoft Explorer browsers have indicators that show whether a Web site is using secure techniques. And many sites post toll-free telephone numbers for shoppers who’d rather call in orders.

* Beware of online auctions. Research the value of a ticket or trip to make sure you don’t bid higher than necessary.

* Before making a purchase, find out how much it will cost to have your item shipped to you.

* Go with names you know--and check references of those you don’t. Members of the Better Business Bureau (https://www

.bbbonline.org) can now include an online logo affirming that they meet bureau standards: at least one year in business, honest advertising and a commitment to binding arbitration if there’s a dispute.

* If you’ve been burned, report the problem to the National Fraud Information Center (https://www.fraud

.org/ifw.htm). The center refers cases to government agencies.

Source: Times reports