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This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

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Theatrical: 76%

Sports: 1%

Other: 2%

Excercise: 3%

Television: 3%

Children’s: 15%

Children’s Video Vendors

Year-to-date share of the excercise video sales market through Dec. 21 and current top-selling children’s videos:

Company: Disney

Share: 27.08%

Current best-selling video: Beauty & the Beast: Enchanted Christmas

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Company: Warner Home Video*

Share: 12.62

Current best-selling video: Year Without a Santa Claus

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Company: Sony / Sony Wonder

Share: 12.02

Current best-selling video: Elmo Saves Christmas

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Company: Lyon’s Group

Share: 11.81

Current best-selling video: Barney: Waiting for Santa

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Company: Paramount Home Video

Share: 7.79

Current best-selling video: A Charlie Brown Christmas

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Company: Universal Home Video

Share: 6.44

Current best-selling video: Land Before Time V

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Company: Fox

Share: 4.38

Current best-selling video: Wallace & Gromit 3-Pack

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Company: Live Home Entertainment

Share: 4.11

Current best-selling video: Rudolph the Red-Nosed Reindeer

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Company: Hallmark Home Enter.

Share: 3.64

Current best-selling video: Annabelle’s Wish

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Company: Anchor Bay

Share: 3.41

Current best-selling video: Thomas the Tank Christmas

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Market Leaders Dec. 15-21

Top video vendors, in percentage of sales in all categories:

Disney: 17.4%

Warner Home Video*: 17.0%

Columbia: 12.7%

Fox: 11.1%

Paramount Home Video: 10.2%

Universal Home Video: 9.8%

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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