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‘Springer’ Puts Sparring Back in Mix

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TIMES STAFF WRITER

There’s still some fight left in the “Jerry Springer Show.”

Despite a vow in May to eliminate all violence on “Springer” from Studios USA, the owner of the controversial talk show, the host admitted this week that the chair-throwing brawls that transformed the program into a national phenomenon were creeping back.

Springer said the show has become more physical in recent weeks during the July ratings sweeps, which stations use to help set advertising rates. While the violence falls short of “Springer” at its most intense, he said it is a pattern that is likely to continue.

“The fans will determine what the show is,” Springer said before an appearance at a West Hollywood shopping center to promote his new line of “Springer” caps, T-shirts and videos.

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He said he and his producers were redefining what can and cannot be shown.

“It’s a work-in-progress,” Springer said. “We’re still trying to figure it out. What constitutes a fight? Is it going to be a case where we can show someone pulling hair but not touching an earlobe? We’re constantly fine-tuning. We’re in the business of providing entertainment to people.”

Springer added that guests on the show have continued to fight, and “we don’t want to edit too much. It looks choppy and cheap. In the end, the viewers will decide what gets on the air.”

Executives at Studios USA declined comment.

Then-Studios USA Chairman Greg Meidel said in May regarding “Springer”: “We are getting out of the fighting business. This show will not be a boxing match.” The declaration followed a meeting Meidel had with religious leaders upset about the fights, obscene language and nudity on the program. The policy took effect June 8.

Asked about Studios USA’s unequivocal vow, Springer said quietly, “They meant it when they said it.”

Meidel has since left his post.

Ratings for “Springer” have dropped about 20% from its highest levels in May, but it is not considered significant since TV viewership usually declines during the summer. The program still is finishing ahead of long-standing talk-show queen Oprah Winfrey.

In addition to his show and the videos, Springer is increasing his visibility in other areas. He will begin shooting a movie next month based on the show, and he is finishing a book about his “Springer” experiences. The working title is “Ringmaster!”

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