Kings Raising Ticket Prices

The Kings, who made the playoffs for the first since in five years, have raised ticket prices for the first time in five years.

The Kings’ 1998-99 average ticket will increase 11%, from $33.87 to $37.62.

“The Kings do not take this step lightly,” team President Tim Leiweke said. “Our decision is based on two factors; we haven’t increased our prices in five years--in fact we reduced them last year--and our player personnel cost is projected to increase nearly 40% this year alone.

“This price increase will not be used to reduce our losses but rather to upgrade our team.”