Buy.Com Acquires Multimedia Company

Buy.Com, the Aliso Viejo-based online retailer, said Monday that it has acquired a subsidiary of multimedia distribution giant Ingram Entertainment for an undisclosed amount.

By picking up SpeedServe Inc. in Nashville, Buy.Com hopes to expand its line of online products.

Currently, the Orange County firm is known for selling computer hardware and software and consumer electronic gadgets. The acquisition of SpeedServe, which also has an online store, will allow Buy.Com to broaden into selling movies, books, video games and music.

Buy.Com, which changed its name from Buycomp.Com earlier this year, completed the acquisition last week.