Vacuum Commercial Has a Sweeping Message

Advertiser: Royal Appliance Manufacturing Co.

Agencies: Wolf Group, Cleveland, and Bennett Kuhn Varner, Atlanta

Challenge: Demonstrate the value of Dirt Devil’s newest vacuum, the bagless Swivel Glide Vision.

The Ad: A television commercial shows an animated Lego-type character playfully keeping one step ahead of the vacuum as someone vacuums the rug in a family room. Then, oops, the toy gets sucked up into the vacuum. But rather than go into a bag where it would be lost forever, the toy ends up in a clear canister where it is easily seen and retrieved by the person vacuuming.

Comment: There’s nothing like happy endings. This is a demonstration spot that really shows the product’s benefit, as any parent who’s searched through vacuum bags for Lego pieces knows only too well. $$$