Thank for your incisive "cut through the clutter" reviews of television spots in the L.A. Times. As a former ad agency account executive, I can relate.
As a former marketing director for an Indy car team, however, I cannot relate to your stereotypical comment about Indy car racing as "a sport in which drivers monotonously circle on asphalt tracks." In point of fact, the current CART Indy Car race schedule includes more "road courses" than "circles."
Your point that "should Toyota succeed in raising the profile of Indy car racing, it would also boost the value of its own association with the sport" is absolutely correct.