A consumer’s guide to the best and worst of sports media and merchandise. Ground rules: If it can be read, played, heard, observed, worn, viewed, dialed or downloaded, it’s in play here.

What: The Bruin 100, by Scott Howard-Cooper (Addax Publishing Group).

There can be little argument about the choices, only the order of importance.

But that’s part of the fun.

And this book is definitely a fun read.

Howard-Cooper has taken on the formidable task of selecting, in order of importance, the top 100 basketball games played by the storied UCLA Bruins, winners of a record 11 NCAA championships.

Well, there’s 11 games right there. If Howard-Cooper had followed the clip-and-paste routine of many of these kinds of books, he would have found accounts of 89 other games and polished off this project rather easily.

But instead, he has avoided the temptation to simply rehash the points, rebounds and other highlights of 100 games.

He has taken the time instead to find some of the participants, do the research and come up with 100 individual stories that can stand on their own.

For example, for UCLA’s 109-95 victory over Cal in 1970, Howard-Cooper came up with a unique, off-beat angle: announcer Dick Enberg’s singing debut. Enberg, whose voice has thrilled millions in a play-by-play capacity, was never known for using that voice as a source of musical inspiration. But he was forced to go out to center court in Pauley Pavilion and sing after promising to do so in the unlikely event the Bruins won the conference title that year.

Those are the kinds of stories that flesh out a book like this.

If the book has a weakness, it is the lack of more stories like that. But overall, Howard-Cooper has elevated his book above the genre.

He got Kareem Abdul-Jabbar to write the foreword and, more importantly, provide his memories of his years on campus as Lew Alcindor, one of the two key figures in the Bruin dynasty along with Bill Walton.

You Bruin fans may wonder why Howard-Cooper picked a UCLA loss as the team’s No. 1 game. But then, what would you expect from an author who got his education at USC?