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Time Warner Cancels Women’s Channel Plan

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From Bloomberg News

Time Warner Inc. said it canceled plans announced just two months ago to start a new cable television channel for women, opting to concentrate on less costly new channels.

In June, Time Warner and Advance Publications Inc., publisher of Vanity Fair and Vogue magazines, announced plans to create the Women’s Network. Time Warner now says it will focus on the Oct. 1 debut of Turner South, a 24-hour channel geared to the nation’s Southeast, and the Boomerang Network, a new 24-hour cartoon channel aimed at baby boomers, the company said.

Advance Publications wasn’t immediately available for comment.

The Women’s Network would have competed against Lifetime Television, a joint venture of Walt Disney Co. and Hearst Corp., and against Oxygen Media Inc.’s new channel for women debuting in February.

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New York-based Time Warner rose $1.06 to close at $68.44 on the New York Stock Exchange.

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