Carl’s Jr. ‘In Your Face’ Ads Deserved ‘Worst’ Ranking

Read your review of the year’s best and worst ads when I was on vacation in Palm Springs. Anyway, I cut out the article and threw it in my bag and just found it again after all these weeks. I thoroughly enjoyed the article but am saddened that you did not include the Carl’s Jr. ads in the “worst” categories. Forgive me if I sound like an old coot (I am a young but bald 47 years old), but I find those ads totally repulsive. The concept that it is socially acceptable to exhibit such sloppiness in public simply makes me shake my head.

SKIP AUSTIN

Eureka, Calif.

Thanks to the Los Angeles Times, I can now see who’s behind the “In Your Face” marketing promotion. It is, simply put, the single most disgusting TV ad campaign I have ever had to watch. Yes, I know it’s been successful. I’m just glad others in corporate America increase their revenues without suggesting it’s OK to eat like an animal, pollute the environment and dumb down the public.

EDWARD J. MOONEY

Los Angeles

I find the Carl’s Jr. “In Your Face” ads disgusting and offensive. They actively promote slovenly table manners and glorify being a slob. All the years we parents spend trying to teach our children good table manners are wasted when they see such pig-like eating demonstrations on TV. Why not simply install pigsties in their restaurants instead of tables? Then they can dispense with eating utensils and truly serve their food in your face!

BARBARA PHILLIPS

Dana Point