The Great Rose Bowl Ticket Snafu II

Instead of jumping to conclusions as to why UCLA fans didn’t purchase their allotment of Rose Bowl tickets, the UCLA administrators should have offered more than the limit of two tickets per season-ticket holder. I, for one (and I know several others), wanted to purchase more than two tickets and was not given the opportunity. Lord knows the Tournament of Roses committee members don’t need more seats--they already get the best ones.

Instead of wasting money on an “intensive mailing” to figure out how to avoid this in the future, here’s an idea: On the order form, have a box to mark with the additional number of seats you’d like to purchase if they are available and then hold a lottery, if necessary. Very simple.

DIANNE PARKER, South Pasadena

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Editor’s note: UCLA associate athletic director Ken Weiner responds that the university was cautious with its initial ticket offering because there were not enough seats for every season-ticket holder. When a subsequent mailing failed to generate anticipated response, UCLA faced a deadline. “By that time, the opportunity for us to go out with another letter, or with a mass mailing, had passed,” Weiner said. “The pressure was on us to either take the chance of risking a major loss or having the opportunity to turn the tickets back to the Tournament of Roses committee.”

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Last Saturday, you ran a letter that incorrectly stated that UCLA sets the ticket price for the Rose Bowl game.

Your readers should be aware that the price of the Rose Bowl game ticket is set by the Rose Bowl Management Committee. In addition, it might be of interest to note that the ticket prices for this year’s Fiesta Bowl are $135 and $100.

MARC DELLINS, UCLA director of media relations