Remaining Nameless? Notonyourlife.com

What’s in a name? If it’s an Internet domain name, there can be quite a bit.

The registry of Internet domain names kept by Network Solutions Inc. hints at the plans of online retailers such as Aliso Viejo-based Buy.com Inc. and Corona del Mar-based Shopping.com.

Buy.com appears to be preparing for a direct attack against its main competitors in the online retailing of books, music and software, having registered the domains 10percentoffamazon.com, 10percentoffreel.com, and 10percentoffegghead.com.

“It’s in our marketing plan, but I really can’t comment on anything other than that,” said Scott Blum, president and chief executive of Buy.com. “We will use those domain names at some time.”

Their sights may be set even higher, having registered10percentoffwalmart.com.

Troubled Shopping.com, whose stock ticker symbol is “IBUY,” in October registered ibuydrugstore.com.

Pharmaceutical products have been discussed as one of the next big online retailing categories, particularly since the inception last year of Drugstore.com Inc. The Redmond, Wash.-based start-up, which is backed by venture capital firm Kleiner Perkins Caufield & Byers and headed by former Microsoft Corp. executive Peter Neupert, has not yet opened for business.

Shopping.com officials did not return telephone calls seeking comment.

By the way, Buy.com has also reserved the domain name buycheeseburgers.com. Blum said it was going to be part of a television advertisement but was nixed.

So far, there have been no takers for doyouwantfrieswiththat.com.