Some Modest Proposals for Assuring Dow 10,000
With tongue planted firmly in cheek, here are a few suggestions for Dow Jones & Co. if it wants to assure the Dow industrials will top 10,000 soon and keep going:
* Offer giveaways: Free gas fill-ups with purchase of Dow stocks Exxon or Chevron; extra-large smile from Doris, Wal-Mart store “greeter,” with purchase of Wal-Mart stock.
* Sponsor fun investor game: First investor who buys all 30 Dow stocks by noon Monday is “it.”
* Play on national pride with new ad campaign: “Dow 10,000 Means We’re No. 1!”
* Demand that Dow members J.P. Morgan and Citigroup offer 2% credit card financing for any Dow stock purchase.
* Substitute America Online and Yahoo for Dow members Union Carbide and Goodyear for a few hours; don’t tell anyone.
* Better yet: Just rename index Dow.com.
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