Win Your Valentine’s Heart With Great Buys

There are a lot of good Valentine bargains in the San Fernando Valley whether you plan to spend a lot or a little.

Jewelry is always a winner, and Bitar’s is always a bargain. Right now, everything in this tiny shop is reduced by another 25% off the already discounted price.

The tennis bracelets are standards. One that retails for around $2,500 is down to $1,675. A heart-shaped pendant with nearly half a carat of diamonds that would sell elsewhere for $800 usually sells here for $675; but with the sale, it’s now $500. You’ll find lots of gold bracelets and a wide selection of white gold. For the ultimate Valentine, how about a wedding ring . . . or two? They’re all on sale.

Bitar Jewelers, 14439 Ventura Blvd., Sherman Oaks. (818) 990-1991.

If the real stuff is more than you had in mind, choose from the fine costume jewelry at Collectible Glitz, where the inventory is made up of the glitter of the last century.

Check out the Estate Counter, where we found a plethora of lockets from bygone days, particularly brass lockets from the 1930s, ranging in price from $49 to $59. There are also some wonderful heart-shaped pins from the ‘40s, dripping with rhinestones, and an inventory of ruby red earrings that range in price from $10 to $29.

Collectible Glitz, 21435 Sherman Way, Canoga Park. (818) 347-9343.

If you’re not committed enough for jewelry, but want to choose the fragrance he wears, maybe the gift sets from Cartier featuring its new Must II would be the answer. These are retailing for $85, but at the Scent Emporium, the price is $49.95 for a 3.3-ounce of after-shave lotion and a 3.3-ounce eau de toilette spray. While you’re there, check out a new shipment of drastically discounted Lancome cosmetics that just arrived.

Scent Emporium, 19826 Ventura Blvd., Woodland Hills. (818) 710-8070.

At Duty Free Cosmetics, the newest fragrances are reduced 25% and some of the old standards up to 70%.

Duty Free Cosmetics, 15053 Ventura Blvd., Sherman Oaks. (818) 906-1234.

If you don’t have time to shop in person, you can order on the Web from https://.www.perfumesforless.com. If you order more than $75 in merchandise, shipping charges will be waived.

For more bargains, visit https://www.bargainsla.com.