A consumer’s guide to the best and worst of sports media and merchandise. Ground rules: If it can be read, played, heard, observed, worn, viewed, dialed or downloaded, it’s in play here.

What: http//www.TheGolfer.com

Sometimes it’s difficult to tell from a Web site’s name exactly what its function is and whom it is designed to serve. No such problem here. This site is definitely for the golfer. It claims to be the first and largest nationwide Internet-based golf reservation network, and membership is free.

Founded in 1997 by Eric Campbell, the site was originally called SelectTeeTimes.com, but the name was changed to reflect an expansion of services. Members can set up tee times at more than 11,000 public courses--including 15 in the Los Angeles area--and obtain discount travel packages and qualify for prizes and rewards.

If there is a problem getting a tee time, a member can call a toll-free number, (877) 486-GOLF, for assistance.

Members get a GolfTimes newsletter that offers special deals. A recent newsletter informed of 30%-50% discounts in Las Vegas, San Diego and Palm Springs through Next Day Golf, a division of TheGolfer.com. There was also an item stating that TheGolfer.com had 10 rooms available for June 9-10 at Indian Wells Resort for $75 a night. The hotel is on the grounds of the Indian Wells Country Club.

Golf packages in the Palm Springs area range from $125 a player, which gets you two nights at a Holiday Inn and golf at Cathedral Canyon Country Club or Tahquitz Creek, to $235 a player, which gets you two nights at the Hyatt Grand Championships and golf at Landmark, PGA West or La Quinta. There is also a $145-a-player package, with lodging at the Miramonte Resort or Hyatt Regency and golf at Desert Falls, Mission Hills or Desert Willow.