MOCA and the Bottom Line

How disgraceful that MOCA sees fit to spend $1 million on an advertising campaign by the agency TBWA/Chiat/Day instead of supporting living artists and challenging them to evince interest in MOCA (“In So Many Words,” Jan. 4).

How oblivious of the museum’s new director, Jeremy Strick. This move casts a pall on MOCA’s image as a cutting-edge museum--and shows a distinct lack of faith in living artists. One wonders if MOCA is now beholden only to corporate interests and the bottom line instead of being a vibrant, risk-taking institution.

JEANNE WYSHAK

Professor, Otis College

of Art and Design