T.G.I. Friday’s Files Suit Over Carl’s Jr. Ads

T.G.I. Friday’s, a casual-dining restaurant chain, sued CKE Restaurants Inc.’s Carl’s Jr. to stop the fast-food operator’s “six-dollar burger” advertising campaign.

Friday’s claims that Carl’s Jr.’s advertisements are false, misleading and unfair competition, according to the lawsuit filed in U.S. District Court in Los Angeles. The ad campaign claims Carl’s Jr. offers a restaurant-quality burger for $3.95.

Dallas-based Friday’s seeks a court order to stop the ads as well as monetary compensation for damages the campaign allegedly caused. Friday’s noted that the Carl’s Jr. campaign is hurting the pub-style restaurant’s own new ad campaign touting all-natural, 100% Angus beef burgers.

One of the Carl’s Jr.’s posters states that the fast-food chain’s $3.95 burger is “like the burger I just paid about $6.25 for at Friday’s.”

Anaheim-based CKE Restaurants did not immediately return a call for comment.

Shares of CKE Restaurants fell 8 cents to $3.92.