Ask Jeeves to Buy ETour Assets

Search-engine maker Ask Jeeves Inc. announced it is buying the bulk of ETour Inc., an Atlanta-based provider of Web directories and online direct marketing services, for undisclosed terms.

The sale includes ETour’s database of 4.5 million users who signed up for the site’s guide of recommended Web sites. Privately held ETour’s remaining 10 employees aren’t a part of the acquisition.

Emeryville, Calif.-based Ask Jeeves plans to incorporate ETour’s online directory into its search engine site.