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Denise DuBarry-Hay

What she sells: True Sleeper mattress covers, Le Presse food chopper, Thunderstick Pro food blender and Emerson Switchboard telephone line splitter.

What she makes: Thane International Inc., which she owns with husband Bill Hay, had revenue of $255.8 million for the fiscal year ended March 31 (up 34.2% from 2001); recently earnings have been down.

What she does: Thane’s range of housewares, fitness, and health and beauty products are sold through infomercials, the Internet and other media. She’s is a force in front of and behind the cameras.

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Jan Muller

What he sells: FoodSaver Vac 500 food-sealing machines and Space Bags soft-item storage system, Paint Stick house-painting system.

What he makes: Only his accountants and the IRS know his earnings.

What he does: Muller, a throwback to the carnival barker, uses his energetic personality to get viewers excited about products they never imagined owning to perform tasks they never knew needed doing.

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Vanessa Williams

What she sells: Guthy-Renker’s Proactiv acne solution.

What she makes: Proactiv has sales in excess of

$250 million a year, according to Guthy-Renker, which claims it surpasses retail leader Clearasil; Williams’ compensation is unknown.

What she does: Actress, singer, former Miss America; we knew this, but acne sufferer too? Apparently so. She sells so persuasively (Crest toothpaste and Radio Shack as well) that she won best celebrity presenter at the Electronic Retailers Assn.’s annual awards.

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Anthony Robbins

What he sells: The star in the self-help and personal enhancement field.

What he makes: A bundle, but specific financial information is not available.

What he does: Robbins spreads his personal fulfillment message in products from books and multimedia to health supplements, right up to high-priced Platinum Partnerships “for those committed to living life at a level few ever attain.” Like Susan Powter and Jake Steinfeld, Robbins used his infomercial success to become a celebrity. He’s also associated with Guthy-Renker.

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