P&G; products get ‘Survivor’ tie-in
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In one of the largest product tie-in deals to date, Procter & Gamble will advertise 20 of its brands, including Herbal Essences shampoo and Scope mouthwash, in product placements during CBS’ “Survivor” next year, as well as in commercial breaks, a company spokeswoman said Friday.
Promotions will include a contest to try out as a “Survivor” competitor, drawn from applicants who have bought three Procter & Gamble products and answered three questions about the TV show, the spokeswoman said.
Big-name advertisers are embedding their products into television and movie story lines to combat eroded audience ratings and recording technologies that allow viewers to skip over 30-second commercials.
From Reuters
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