Realtors introduce Spanish radio ads

The National Assn. of Realtors kicked off the sixth season of its multimillion-dollar public awareness campaign with the addition of Spanish-language radio advertisements last week.

The trade group said that this year it will spend almost $20 million on more than 3,400 network television and radio spots.

The Spanish-language ads will run on Latino radio networks, targeting the top 25 Latino markets nationwide.