A magazine for over-30 music fans

Publishing executive John Rollins, who witnessed the infancy of Vibe and Spin magazines, had a revelation one day when he dropped a Buena Vista Social Club album into his CD player.

“The type of music I was listening to at home over the weekend was not the music that could be found in the pages of either of the magazines I helped found,” he said.

So he decided to start a new one, aimed at the burgeoning market of adults over 30 who buy music. Tracks makes its debut on newsstands today.

Sting’s blue eyes stare out from the cover, which promises that Tracks is about “music built to last.” Besides Sting, there are articles about Cassandra Wilson, Robert Plant and R.E.M. A lengthy CD review section features pieces on Dolly Parton, Rufus Wainright, Al Green, Van Morrison, Death Cab for Cutie and Basement Jaxx.

From Associated Press