HP Unveils Its Version of Apple’s iPod

Hewlett-Packard Co. unveiled its own version of the iPod portable music player, showing the fruits of a groundbreaking partnership it had announced with Apple Computer Inc.

HP is taking orders for the player, which it has dubbed the “Apple iPod from HP.” The product is a replica of Apple’s latest models of the popular white 20-gigabyte and 40-gigabyte iPods -- but carries the HP brand instead.

The licensing deal, which was announced in January, is a break from Apple’s usual isolationist stance and should help it capitalize on the broad retail reach of HP, the world’s largest computer printer maker and second-largest personal computer maker.

Shares of Palo Alto-based Hewlett-Packard rose 7 cents to $18.26 on the New York Stock Exchange.