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A dizzying day for new ‘Apprentice’

“The Apprentice,” NBC’s new unscripted series about Donald Trump’s search for a new apprentice, scored impressive ratings in its premiere Thursday, although total viewership declined during the 90-minute episode.

The series drew more than 21 million viewers at 8:30 p.m. but had dropped to 17.9 viewers by 9:30 p.m. The loss was more glaring since more than 22.5 million viewers returned at 10 p.m. for “E.R.” NBC was pleased with the ratings, pointing out that “The Apprentice” scored the highest rating in the ages 18-49 demographic for a new network series in more than a year.The series moves into its regular 8 p.m. Wednesdays time slot next week.

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Greg Braxton

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