Real estate bubble? More like a souffle

From Chicago Tribune

Just can’t stand any more bubble talk? Perhaps you’d consider a semantic alternative.

Sean Snaith, director of the Business Forecasting Center at the University of the Pacific in Stockton, maintains that the imagery of a bubble is all wrong. He suggests, instead, a souffle.

“There is a unique set of ingredients that have combined in just the right way at just the right time to allow a large run-up in housing prices,” Snaith told the Contra Costa Times.

“Like the souffle, once any ingredient goes away, the souffle deflates.


“It might not completely collapse, but it might deflate.”

So, by his reasoning, we’re less likely to hear a “pop” than a “ssssss.”