Well, at Least Some Irish Eyes Are Smiling

Pacific 10 Commissioner Tom Hansen was quoted as saying he doesn’t understand why bowls “fall at the feet” of Notre Dame. Perhaps he should audit a marketing course at a conference institution and learn the principle of brand equity. Notre Dame has it. Most Pac-10 schools do not, especially on a national scale.

DAVE SKIBINSKI

Altadena

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How to get into a BCS game:

1. Your record is 9-2.

2. You beat only three teams with winning records -- Michigan (a quality win), BYU (yawn) and Navy (double yawn).

3. One of your losses is at home to a 5-6 team.

4. The combined record of the nine teams you defeated is 42-56.

5. The highlight of your season is a loss at home in green jerseys when your student-fans prematurely storm the field.

PETER S. GRIFFITH

Arcadia