Warner to Sell Discount DVDs in China
From Associated Press
Taking its battle against piracy of films and music to the front lines, Warner Home Video said it would sell cut-rate DVDs in China in a bid to compete on counterfeiters’ home turf.
Basic DVDs, to be available shortly after a film’s theatrical release, will sell in China for as little as 22 yuan ($2.65), the company said. That’s still more than the pirated versions readily available in China for 8 yuan. Warner hopes its efforts will persuade the government to do more to stamp out the fakes.
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