Advanced Micro Unveils Turion Mobile PC Chips

Advanced Micro Devices Inc. introduced its Turion brand of notebook computer chips, a name it hopes will evoke the open road as the company aims to make headway in a market in which it lags.

AMD has about 9% of the market for notebook microprocessors, a business increasingly dominated by rival Intel Corp.

The AMD Turion 64 Mobile Technology is aimed at “thin and light” notebooks, and Sunnyvale, Calif.-based AMD will continue to sell Mobile AMD Athlon 64 for full-sized notebooks. Computers based on Turion will be available by midyear, the company said.