Gruner & Jahr Sues Over Circulation Data
From Reuters
Magazine publisher Gruner & Jahr USA sued an independent circulation agent, saying the agent provided faulty subscription data that could cause most of Gruner & Jahr’s titles to fall short of their guarantees to advertisers.
The circulation discrepancies come as Gruner & Jahr, a unit of Germany’s Bertelsmann, has been working to restore trust among advertisers after questions emerged over the accuracy of its internal circulation reporting methods.
Gruner & Jahr said the problems might affect the circulation figures of Family Circle, Parents, Child, Inc. and Fast Company.