A Clear Case of Politically Corrected Vision

While most businesses avoid mixing politics and commerce, l.a. Eyeworks uses window displays at its Melrose Avenue and other locations to tout its positions on social issues. “It’s a dialogue with the city,” says co-owner Gai Gherardi. Employees help create the often humorous, always provocative maxims. A sampling:

*--* Issue Maxim Global Warming SPF1000 Gas Gouging Oil Vey! Gay Pride Pridal Wave 2004 Presidential Election Elect To Think Gay Marriage Wed Dream AIDS Crisis Safe Spex (eyeglasses displayed in condoms) Breast Obsession Get Over It (see photo)

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