Yahoo Acquires Video Start-Up

Yahoo Inc., seeking to challenge the popularity of YouTube.com, said Wednesday that it bought video site Jumpcut.com to add software for sharing and editing clips online.

Jumpcut, created by San Francisco-based MiraVida Media Inc., enables users to publish and remix video clips, Sunnyvale, Calif.-based Yahoo said. Terms of the acquisition weren’t disclosed.

Yahoo, operator of the most-visited U.S. website, is buying Internet start-ups that enable people to publish and share information in order to attract more users and add more unique content to its sites.

Jumpcut said it would add content from Yahoo media partners and advertisers, giving users more content to include in their videos.

“We’ll be able to make things happen faster and on a larger scale” being part of Yahoo, Jumpcut said on its website.

Yahoo shares fell 40 cents to $24.65.