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Joni Mitchell, Starbucks team

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From the Associated Press

Joni Mitchell is following the lead of Paul McCartney in joining with the coffee giant Starbucks to release her next album.

Hear Music, a record label formed in partnership with Starbucks Corp. and the Concord Music Group, said that Mitchell is its second signing. “Shine,” her first album of new compositions since 1998, will be released Sept. 25.

McCartney’s album “Memory Almost Full” came out last month and was played relentlessly at Starbucks franchises, where listeners could purchase it with their coffee. The disc has sold 447,000 copies, 45% of them in Starbucks stores, the company said.

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The new venture has attracted interest from veteran artists both because the music business is collapsing and their fans are much more likely to be spending time in Starbucks these days than in music stores.

Mitchell wrote nine of the 10 songs on “Shine.”

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