AOL may pay $340 million for ad firm
From Times Wire Services
AOL, Time Warner Inc.’s Internet unit, plans to buy online advertising company Quigo Technologies Inc. to give customers more control over where their ads appear, according to two people with knowledge of the purchase.
AOL may pay as much as $340 million for New York-based Quigo, said one of the people, who declined to be identified because the deal hasn’t been made public. The announcement may come as early as today, they said.
Quigo’s AdSonar software will enable AOL’s advertisers to measure the effectiveness of their campaigns.
