A POP OF PINK

THEY paint the faces of half the models at L.A. Fashion Week, and now they want to paint yours too. Smashbox Cosmetics has created a limited-edition makeup collection with Petro Zillia, the L.A. design house that just about pops with color. The lipstick and eye shades were inspired by the Spring ’08 collection and will debut at Petro Zillia’s runway show Thursday.

Noni Tochterman, the line’s pink-haired designer, wanted a really clean face with a really punchy lip, says Nina Van Arsdale, Smashbox’s global head of public relations and events. “The color for the lip is called ‘Stunning,’ ” she says, “which is a pop of watermelon pink.”

Bold color is no surprise coming from a designer known for fabric and prints in dizzying rainbow brights. Other items in the collection are a lash-thickening mascara and a black gel eyeliner. All are available for $18 to $22 beginning Thursday at www.smash box.com.