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Hey, you look like 800 bucks

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Times Staff Writer

SHE may be the hair stylist to the stars, and a reality TV star in her own right, but Sally Hershberger wants to get her hands on the heads of ordinary Americans.

Her new hair care line, Sally Hershberger Supreme Head, includes 14 moderately priced items sold exclusively, for now, at Walgreen’s. Shampoos and conditioners are $9.50, while styling products are $12 -- about half the price of a prestige product, and of course, far, far less than Hershberger’s $800 haircuts.

Hershberger, a shag specialist with a monthlong waiting list, judge on Bravo’s “Shear Genius” and stylist to Brad Pitt, Jane Fonda, Hillary Clinton, Tom Cruise and, most famously, Meg Ryan, says she is letting the rest of us in on the secret to her tousled ‘dos.

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“I always felt that 50% of hair looking good is from what you put in it,” she said on a recent swing through L.A.

And, apparently how you put it on: To that end, you can click on Sallyhershberger.com and watch the master demonstrate how each product can achieve particular looks.

Want a hip pixie? Rub in Wreck and Roll Texturizing Cream. Gorgeous waves, just like Gisele Bundchen? Maintain volume with a dose of Style Primer for wavy hair and a blow dryer’s diffuser attachment. “Sally’s Signature Shagg” comes to life with Style Primer and Shagg Spray, followed by an apparently random blow-drying, picking and tousling.

The demos helped. I’d applied inadequate Style Primer to my thick hair and used the Star Shine spray for the wrong effect. Although the lightly fragrant shampoo creates a high-sudsing, long-lasting clean, and the thick conditioner tames some frizz, they’re not “wow” products. My somewhat dry hair needed more conditioning power. The Style Primer, however, added control without weight, and the Star Shine spray does what it advertises -- gloss without grease -- but only if you want hair to lie flat.

Not bad. But no substitute for those $800 fingers.

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valli.herman@latimes.com

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