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Times Staff Writer

The high-fashion crowd on Melrose Avenue has a quirky new neighbor: Beckley Boutique, a passion project of Hollywood restaurateur Melissa Richardson, has set up shop down the street from Balenciaga and Henry Beguelin.

Richardson moved to L.A. in 2003 to open Social Hollywood. The Las Vegas native (her father is the former vice president of Mandalay Resort Group) searched for a store in L.A. that specializes in under-the-radar women’s wear. Finding none she liked, she took matters into her own hands.

Richardson’s tastes are global. The Australian label Camilla and Marc is stocked among metallic stilettos by British cobbler Rupert Sanderson. Colorful strapless dresses by Arthur Mendonca stand alongside Katherine Kwei’s Chinese-knotted snakeskin totes. Zac Posen’s dreamlike confections provide a dose of America. And if that isn’t enough, Richardson is offering a menu of in-store services including tailor, stylist and personal shopper.

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8620 Melrose Ave., West Hollywood. (310) 652-3500. 11 a.m. to 7 p.m. Monday through Saturday, noon to 5 p.m. Sunday. www.beckleyla.com

SALES

Billion Dollar Babes Saturday: If you aren’t quite a billionaire but like to shop like one, head to this biannual blowout filled with designer names -- lingerie by La Perla, chiffon cocktail dresses by Tony Cohen and androgynous wares by Society for Rational Dress -- all at wholesale or below. Escada will host a pop-in-shop with spring pieces 60% off. James Jeans are $80 (from $185), and Oliver Peoples’ oversized Harlot sunglasses are $130 (from $340). Complimentary cocktails, hair styling and nail touch-ups available too. Smashbox Studios West Hollywood, 1011 N. Fuller Ave., West Hollywood. (323) 933- 8840. 9 a.m. to 5 p.m. www.billiondollarbabes.com

Development by Erica Davies Saturday: This Welsh-born designer is closing out her Spring collection. Geometric print chiffon dresses and asymmetrical tops that tiptoe past $500 are now more than half off. Jersey and sequin panel dresses ($105) and a beaded silk mini kimono dress ($150) are standouts. 5140 Pacific Blvd., Vernon. (323) 585-6580. 9 a.m. to 3 p.m. www.developmentclothing.com

Robert Rodriguez Wednesday through Saturday: A mix of girliness and grit makes this designer’s tops, dresses and trousers a hit with celebs. Pre-spring, spring and summer goods start at $25. Full, high-waist black and white skirts, once more than $300, now $40 to $50. Vibrant sheer chiffon tops were more than $250, now $25 to $55. Come early and bring cash. Cooper Building, 860 S. Los Angeles St., 5th Floor, Los Angeles. 10 a.m. to 5 p.m. Wednesday through Saturday. www.robert rodriguezcollection.com.

Kevan Hall Wednesday through Saturday: L.A.’s red-carpet master is renovating his atelier and offering goods at 50% to 75% off. Formal dresses -- including a yellow ombre halter dress, similar to one worn by Kate Walsh -- that sell for up to $7,000 will start as low as $800. Cashmere sweaters and cocktail numbers are also marked down. 8313 Beverly Blvd., Los Angeles. (323) 658-7979. 11 a.m. to 5 p.m. Wednesday through Saturday. www .kevanhalldesigns.com

OPENING

7 For All Mankind Just in time for summer, the premium denim purveyors have set up a beachy shop in Malibu’s tony Country Mart. Of course, jeans are the main draw: bright white wide legs ($154), blue faded boot cuts ($189) and cuffed clam diggers for the guys ($172). A flirty cotton sundress ($220), kiddie clothes and bags are in the mix too. Malibu Country Mart, 3825 Cross Creek Road, Malibu. (310) 456-1203. 10 a.m. to 6 p.m. Monday through Saturday, 11 a.m. to 6 p.m. Sunday. www.7forallmankind.com

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EVENTS

‘Sex and the City’ party Thursday: Channel Carrie and her girlfriends at J Girl Lingerie, where models will treat partygoers to a preview of Charlotte’s basic cream-colored lounge wear, Samantha’s racy peach garter belts and Carrie’s flirty ruched rose printed bra -- all while sipping cosmos, natch. J Girl Lingerie, 2900 Townsgate Road, Westlake Village. (805) 449-9999. 6:30 p.m. to 8:30 p.m.

Scout launch Effortlessly over-dyed vintage pieces have been the stars of this shop’s racks for years. Now owners Joey Grana and Greg Almas have taken things a step further with a new namesake collection of hand-dyed clothing. Tsurukichi -- the 171-year-old Japanese dye house -- created a custom indigo print for the 12-piece line. A silk print dress with a classic silhouette is $400 and a lightweight rayon cocoon jacket, $498. 7920 W. 3rd St., Los Angeles. (323) 658-8684. 11 a.m. to 7 p.m. Monday through Sunday. www.scoutla.com

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erin.weinger@latimes.com

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