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Hearst via newsreels

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King is a Times staff writer.

As part of the “William Hearst, Marion Davies and Hollywood” series at the Los Angeles County Museum of Art, Blaine Bartell, senior newsreel preservationist at UCLA Film and Television Archive, will present a series of restored examples from the Hearst Metrotone News Collection at UCLA on Saturday evening.

“Hearst was in partnership with the Fox corporation in order to have access to the sound-on-film technology,” Bartell said. “After about five years, they decided to end the partnership, and [a 1934] trailer was to promote the independent release of Hearst Metrotone News.”

Bartell also will screen the earliest surviving newsreel, from 1915.

Rounding out the programming will be three complete newsreels -- including one from 1933 in which Hearst urges theatergoers to buy American.

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“There’s also another one from 1937 about the Japanese invasion of China, which is one of the most influential newsreels. . . . It helped turn American opinion against Japanese expansion in the East.”

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susan.king@latimes.com

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