QUICK TAKES - June 2, 2009

The wilderness of northern Sweden, where Will Ferrell ate grilled reindeer eyeballs with adventurer Bear Grylls, seems like a long way to go to promote a movie.

But that’s where the men were for 48 hours in early April, where the subzero temperatures made laughable the idea of spring. Their trip is chronicled on an episode of the Discovery Channel’s “Man vs. Wild” series that debuts at 10.

Ferrell, whose “Land of the Lost” opens Friday, climbs out of a helicopter by rope (“Mommy!” he shouts), is eased down a cliff supported by two sticks wedged in ice, trudges through waist-deep snow on makeshift snowshoes of twigs and spends a night with Grylls in a snow cave. Dinner, and breakfast the next morning, comes from the head of a reindeer carcass found along the way.

“Nine out of 10 actors would not do that,” Ferrell deadpanned.