Let it snow in Beverly Hills

Special to the Los Angeles Times

Why rely on a weather app or the weatherman if you know you want snow? The city of Beverly Hills has declared snow for Thursday, when SNOW 90210 is scheduled to make its holiday debut. From 6 to 9 p.m., snow machines will ensure that three blocks of Rodeo Drive and one block of Brighton Way west of Rodeo are covered in the white stuff.

“You won’t need to wear snow boots, but leave the Manolos at home,” said Tom Blumenthal, owner of Gearys Beverly Hills and president of the Rodeo Drive Committee, the street’s independent merchants association.

Drivers, take note: Rodeo Drive will be closed from 5:30 to 10:30 p.m. Thursday between Wilshire Boulevard and Little Santa Monica Drive, organizers say. Plan accordingly.

The snow fest offers a lot more than snow.


Whether shoppers buy a cappuccino or diamonds from a participating retailer, they will be able to snag a horse-drawn carriage ride through the snow, on a first-come, first-served basis, by showing their receipt.

More than 50 stores will be having events. And the Border Grill Truck, the Gastrobus, the Grilled Cheese Truck, Sprinkles Cupcakes and other gourmet trucks will be selling holiday-themed treats. A Longshot coffee cart will be stationed at the Luxe Hotel Rodeo Drive serving hot chocolate, Irish coffee and more.

Parking will be available at nearby public lots, including one on Brighton Way.

The centerpiece of the Thursday celebration will be the “UNICEF Snowflake” at the Beverly Wilshire Hotel at Wilshire and Rodeo Drive. Designed by Ingo Mauer and covered with thousands of Baccarat crystals, the snowflake calls attention to the world organization’s efforts to aid children.

At 5:30 p.m., the U.S. Fund for UNICEF and actress Monique Coleman will light the snowflake at the Via at Two Rodeo Drive. Pop singer Katharine McPhee will also perform at Two Rodeo. Until Dec. 18, visitors can buy snowflakes for $10 to hang on the UNICEF Snowflake holiday tree at Two Rodeo Drive’s valet parking area. Donations will support the U.S. Fund for UNICEF.