Shopping: Live on Sunset and Interscope Records to partner on Internet shows
Live on Sunset, the sprawling fashion boutique that occupies the old Tower Records space on the Sunset Strip, is one of L.A.’s best-kept shopping secrets.
Stocked with dozens of premium denim and contemporary brands — and featuring spacious footwear, accessories, apothecary and lingerie departments — it feels like a freestanding department store, sans the hassle of hitting up a mall.
And soon the shop — which is outfitted with a large stage and high-tech DJ booth — will be partnering with Interscope Records on a series of shows that will stream live performances and celebrity appearances from the store to the Internet via the music label’s Vevo Network.
The boutique’s founder, Gerard Guez, may not be a household name, but as one of L.A.’s most prolific clothing manufacturers, he’s well connected. His downtown-based company, Sunrise Brands, churns out branded apparel and private-label collections, including the American Rag brand for Macy’s. Guez is also the licensee and manufacturer of U.K. brand Superdry, which opened its first West Coast store at the Beverly Center last week (more details on that store below).
The manufacturer originally leased the Live space in 2008 after entering into a deal with QVC to broadcast from the Sunset Strip. Due to staff changes at the shopping network, the deal never materialized. But it appears that the store’s potential as a live music venue will soon be realized.
“We are basically going to be creating a show for the Vevo network,” Guez said. “It’s about where fashion meets music and movies. They will provide all of the stars; they will come and promote their album or new song. We will be creating a magazine feel for a show.”
Music and celebrities aside, Live on Sunset will remain a bastion of fab fashion. Currently there are jeans and tops from high-end brands including Current Elliott, J Brand, AG, Resin and Nobody; club-ready frocks and separates from Twenty8Twelve, IRO, Coven, Surface to Air, Greylin and Alice + Olivia, to name a few; sporty menswear from labels including Superdry, Howe, Vicarious by Nature; chunky ankle boots, heels and ballet flats from Camilla Skovgaard, Joie, Sue London, Dolce Vita and Velvet Angels; edgy jewelry from under-the-radar brands including Alex and Ani, Baby King Studio and Ruby Kobo; and a wide array of swanky soaps, lotions and candles from Volupsa, Mistral and Seda France, among other brands.
“The whole idea was to create something very unique, where you can make fashion and music and movies in one place,” said Guez, adding, “Sometimes it takes L.A. awhile to catch on.”
Live on Sunset, 8801 W. Sunset Blvd., West Hollywood. (310) 360-1660. 11 a.m. to 8 p.m. Monday through Wednesday; 11 a.m. to 10 p.m. Thursday through Saturday; noon to 6 p.m. Sunday.
SALES
7 for All Mankind warehouse sale Friday through Sunday: Designer denim brand 7 for All Mankind hosts its second annual blow-out sale, featuring more than 30,000 pieces of denim, outerwear and sportswear priced at up to 80% off. So expect to snag jeans, which typically cost upward of $200, for as little as $60. Shoppers are encouraged to register in advance at https://www.thewarehousesale.com to receive expedited entry, though you can also register at the door.
Los Angeles Convention Center, 1201 S. Figueroa St., Los Angeles. noon to 8 p.m. Friday; 10 a.m. to 6 p.m. Saturday and Sunday.
Blowfish Malibu sample sale Friday: Cheap-and-chic footwear brand Blowfish Malibu throws a sample sale featuring past season looks including bejeweled gladiator sandals, peep-toe wedges and smart little ballet flats. The label’s retail prices are deliciously low (knee-length boots are generally under $80), so expect to pay more for lunch than for the summer-y styles at this brief sale.
1728 Olympic Blvd., Santa Monica. 11a.m. to 4 p.m.
Fred Segal Feet’s annual sale Wednesday: Prepare to battle some aggressive shoe fanatics at this annual footwear and handbag extravaganza, where every shoe in the house is 50% off. Brands include Christian Louboutin, Prada, Pierre Hardy, Valentino, Guiseppe Zanotti, Versace, Costume National and Sergio Rossi.
8100 Melrose Ave., Los Angeles. (323) 655-9500. 10 a.m. to 7 p.m. Monday through Saturday; noon to 6 p.m. Sunday.
Fred Segal Santa Monica annual sale Friday through Oct. 17: Score major deals on contemporary looks from brands including Jet, Loomstate, People’s Liberation, Ya Ya, Ella Moss and William Rast. Sale items are up to 50% off starting Friday, up to roughly 66% off starting Oct. 4 and up to 75% off as of Oct. 11.
420 and 500 Broadway, Santa Monica. (310) 394-9814. 10 a.m. to 7 p.m. Monday through Saturday; noon to 6 p.m. Sunday.
EVENT
Paige Adams-Geller appearance Thursday: Get personal styling tips from the designer and creative director of Paige Denim while shopping the brand’s fall collection.
Bloomingdale’s at Santa Monica Place, 315 Colorado Ave., Santa Monica. (310) 985-6400. 6 to 8 p.m.
OPENING
Elie Tahari: The sophisticated New York label recently opened a 2,500-square-foot outpost in Newport Beach that carries the brand’s trio of collections — women’s, men’s and accessories — priced from $198 to $5,000. The O.C. location also offers a smattering of special-to-the-store items, including the iconic-looking Cayden Tote, $1,698, and chic Lori sheath dress in orange, $398.
575 Newport Center Drive, Newport Beach. (949) 258-7933. 10 a.m. to 9 p.m. Monday through Friday; 11 a.m. to 6 p.m. Sunday.
Superdry: Sporty U.K. brand Superdry opened its first-ever West Coast store last week at the Beverly Center. Founded in 2003, the label fuses Asian streetwear with a vintage vibe and athletic aesthetics: think hand-drawn graphic tees, plaid shirts, leather bomber jackets and retro-style hoodies. Prices range from $39 for a graphic T-shirt to $420 for a basic bomber jacket. The shop’s down-home-cool décor features old railroad tracks, strawberry crates and chandeliers made with vintage pickle jars.
Beverly Center, 8500 Beverly Blvd., 6th Floor, Los Angeles. (310) 854-0070. 10 a.m. to 9 p.m. Monday through Friday; 10 a.m. to 8 p.m. Saturday; 11 a.m. to 6 p.m. Sunday.
Tous: Ninety-year-old Spanish jewelry house Tous is scheduled to open its first Orange County store on Monday, stocking the brand’s growing range of accessories, handbags, watches, fragrances and glasses.
South Coast Plaza, 3333 Bristol St., Costa Mesa. (714) 435-2000. 10 a.m. to 9 p.m. Monday through Friday; 10 a.m. to 8 p.m. Saturday; 11:30 a.m. to 6 p.m. Sunday.
Wasteland: Buy-and-sell vintage haven Wasteland recently launched its new Studio City store, featuring vintage and designer apparel and accessories priced significantly below retail. If you’re looking to unload your past-season Louboutins, buying hours are noon to 6 p.m. daily.
12144 Ventura Blvd., Studio City. (818) 980-8800. 11 a.m. to 8 p.m. Monday through Saturday; noon to 7 p.m. Sunday.
https://www.wastelandclothing.com
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