Oooh: ‘Fifty Shades’ trailer hits the Internet

How long will it take the “Fifty Shades of Grey” trailer to rack up a million views? Less than a day, most likely. As of this writing, it has clocked almost 700,000 since debuting on the “Today Show” on Thursday morning.

This “Fifty Shades” trailer provides the longest glimpse fans have gotten so far of the hotly-anticipated movie adaptation of the erotic novel. Earlier this week, the trailer was teased with a mini-trailer of its own, but the film won’t come to screens until Valentine’s Day 2015.

The book about the affair between BDSM-enthusiast billionaire Christian Grey and naive college student Anastasia Steele, was a mega-bestseller. It, and its two sequels, “Fifty Shades Darker” and “Fifty Shades Freed,” made author E.L. James vault from obscurity to become the top-earning writer of 2013, making an estimated $95 million.

Chalk up part of those earnings to a lucrative option for the film. Bestselling books have proved to bring in big box office receipts -- think Harry Potter and the “Hunger Games” trilogy.


But no one is sure if the sexy success of “Fifty Shades” will translate as well as the thrilling stories for children and young adults. Will grown-up readers, many of whom purchased “Fifty Shades” discreetly as an e-book, show up at movie theaters to watch?

What they’ll find on screen are Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Grey, acting in a film directed by Sam Taylor-Johnson, a filmmaker who was named an Officer of the Order of the British Empire for her work as a visual artist.

Twitter: @paperhaus