Not Your Daddy’s Caddy

Cadillac is bringing back its certified pre-owned program in a big way. The iconic American luxury brand is offering a six-year/100,000-mile limited warranty with no deductible on all of its CPO vehicles, along with round-the-clock roadside assistance and courtesy transportation for the duration of the coverage. A vehicle history report is included free of charge.

Each vehicle undergoes a 172-point inspection and reconditioning process and must fall within a range of four model years and fewer than 50,000 miles.

Buying CPO is a good way for first-time buyers to get behind the wheel of a Cadillac, said Kurt McNeil, vice president of Cadillac sales and service.

“In the luxury market, pre-owned automobiles are often an entry point for new customers to the brand,” he said.

As an added incentive, Cadillac is offering competitive financing options. During June, the company will cover the first three monthly payments and offer special interest rates starting at 1.9% for qualified buyers.

—Bob Young, Custom Publishing Writer